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The Real Cost of Free Dating



Most every dating site on the internet claims to offer free dating. Performing a quick search on google for the phrase 'free dating' returns some one and half million results! It leads you to wonder, though, is there really any free dating out there? Is the consumer being mislead?

The fact is there is rarely any such thing. Free dating often means the ability to post a profile and recieve messages from members but here the word 'free' stops. If a member wishes to contact other members, read messages and use additional features other than merely posting a profile they must 'upgrade' their account and this of course comes at a cost. Is the consumer being mislead? In a way yes. These sites are not really offering free dating, rather the ability to post a profile. If you actually want to use the dating service, that is interact with other members then you must pay an upgrade fee.

However, it is important to remember the old saying that nothing in life comes free. For the website owner running, maintaining and advertising a dating site costs money and often alot of money. Some of the top dating sites are paying nearly 70 cents per click to advertise their sites - these clicks can quickly add up and lead to spirally costs. To cover these costs they must therefore introduce subscription online dating fees.

The reality is that there is no such thing as 'free dating'. That is not to say, however, the consumer should not shop around. With a vast choice of online dating sites the consumer is in a good positon to seek out the best deal. Often they can benefit from trial free offers or some sites even offer completely free memberships to a specific type of user.




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